What is a key purpose of ethics in the conduct of research activities?

A key purpose of ethics in the conduct of research activities is to guide the ethical treatment of study participants. This involves ensuring that research is conducted with respect for the rights, dignity, and welfare of individuals involved. Ethical guidelines help to establish standards for informed consent, confidentiality, and the minimization of harm, thereby promoting trust between researchers and participants. By prioritizing the well-being of participants, the research community works to maintain integrity and credibility, ensuring that studies are not only scientifically valid but also socially responsible.

Other options, while they may play a role in the broader landscape of research, do not pertain directly to the core ethical principles guiding research practices. Financial support, streamlined processes, and marketing strategies do not address the fundamental need to protect and respect individuals participating in research.